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The Aequitas Group

The Aequitas Group is a boutique healthcare advisory firm that specializes in developing clinical and economic solutions that define product value to third-party payors, hospital administrators, investors, providers, and patients. Using their extensive technical expertise across the payor and purchaser landscape, our consultants identify market trends to position products for maximum patient access. Historically, the payor was a customer in a tertiary position to providers and patients. However, payors’ influence continues to increase as scarce healthcare resources are allocated across new treatments and modalities. Manufacturers must establish a clear managed-markets strategy during the early stages of product development and commercialization planning. The Aequitas Group acts as a manufacturer’s managed-markets team member. Why is The Aequitas Group different from other reimbursement and health-economic consultancies? We approach all strategic and tactical planning from the purchasers’ perspectives. We provide ongoing, direct interaction with the senior staff who are assigned to your project. Our consultants are recognized published experts in their respective fields. We communicate complicated and difficult marketplace realities without obfuscating. The Aequitas Group is consistently motivated to exceed client expectations, and we are committed to establishing long-term working partnerships.