The Commercialization Process

Reviewed by the Postgraduate Institute for Medicine, and administered in conjunction with 1798 Consultants, this course focuses on the commercialization process for pharmaceutical, biotechnology, diagnostic and device products. Whether you are responsible for a near-term commercialization or late-stage commercial endurance, this course provides you with informed approaches to overcome each hurdle you face. Created specifically for management, this course describes strategic-planning and operational tactics necessary to support each phase of the product lifecycle, from development to maturity.

Strategic Planning

This course examines the importance of an organization\'s strategic vision and provides a practical framework to assist you in creating strategic plans for a multitude of functional areas, including marketing, sales, contracting, reimbursement, and manufacturing and distribution. In addition, because it is your job to plan for the future, we provide a review of the changing regulatory landscape to help you make informed decisions with conviction.

Operational Tactics

This course illustrates how to turn goals and objectives into action. Specifically, you will learn what activities are required at each phase of a product’s lifecycle, how to prioritize individual activities, and how to orchestrate their execution. We will also teach you how to build, align, and evaluate multidisciplinary teams (both internal and external) to accomplish your strategic plans. You are responsible for every detail and we can help you see the big picture.

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