



A global health care company invented a medical device system with the potential to revolutionize the identification of infectious diseases by using a combination of proprietary, broad-range polymerase chain reaction (PCR) and mass spectrometry capable of identifying virtually all infectious organisms present in a sample.
The Aequitas Group provided assistance in evaluating the market opportunity for the new system from the perspective of major commercial payor stakeholders by conducting primary market research targeted towards Chief Financial Officers and Procurement Officers of select hospitals.
Quantitative synthesis of the market research responses allowed for the development of a preliminary pricing sensitivity analysis that the client used to influence the adoption and purchase of the new technology.
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