



A biotechnology company with a broad product pipeline sold one of its less valuable products to a large, pharmaceutical company. When the sales of that product appeared to spike under new ownership, shareholders raised concerns.
The Aequitas Group developed an, evidence-based, fair market valuation of the product’s financial reports. Using publicly available sales and market data to determine key sales projections, The Aequitas Group examined the product’s sales history, market share and market potential information for the approved indications to create a model for immediate use in financial press releases. The Aequitas Group’s results confirmed that the product would likely face serious competition from generics.
This analysis, conducted in a double-blinded fashion to ensure reliability, demonstrated to the shareholders of the company that sold the product that the decision was sound.
© 2009 The Aequitas Group, Inc. All Rights Reserved.